|
Learn to resolve strategic issues, develop creative materials, and plan and execute dynamic media strategies. Focus on professional presentation techniques, sales promotion, direct marketing and public relations. Explore web design concepts and strategies.
This program is widely recognized in the Canadian advertising agency industry as a reputable source for new hires in the media planning/buying and account service areas. Graduates find employment in the fields of copywriting, art direction, account management, media planning and buying. Equivalent to the 3-year day school diploma program.
Not all of the courses are offered regularly through Continuing Education; check with the Program Manager for an individualized plan of study. Prior Learning Assessments are available to students with industry experience.
Visit www.mohawkcollege.ca/calendar/advertisingCommMedia.html to view the full POS.
Do you already have a university degree, college diploma, or significant credits? Maybe you should consider direct entry to our third semester (year two). Click here to read about our fast track program to get you into year two....
Mohawk College
Continuing Education catalogue
Business
|