HAMILTON -- A team of Mohawk College Marketing students won gold on the weekend at the 3rd annual Vanier College BDC Case Challenge in Montreal.
Mohawk students Kristin Dores, Cody Thompson and Laura Tardif edged out teams of marketing students from nine other colleges in Ontario and Quebec, including Centennial, Sheridan and Seneca colleges.
"Kristin, Cody and Laura wowed the distinguished panel of judges with their professionalism and creativity," said Business Management professor Mark Valvasori who was in Montreal with the students.
Students had three hours to analyze a real-world business case involving Montreal-based Bierbrier Brewing Company, create a marketing plan and then deliver a 20-minute PowerPoint presentation to a panel of judges.
For more on the Vanier College BDC Case Challenge, click here:
http://www.vaniercollege.qc.ca/em/press-releases/pdfs/2007/english/bdc-vanier-2008-confirmation-press-release.pdfhttp://news.gc.ca/web/view/en/index.jsp?articleid=387859&categoryid=1&cLast November, a team of Mohawk Advertising students won gold at the 37th annual Canadian Marketing Association awards gala.