Advertising

Program of Studies
Semester 1
ADVR	10006	Intro to Advertising-Layout	2.00
ADVR	10007	Intro to Advertising-Copy	2.00
ADVR	10008	Intro to Advertising-Media	2.00
ADVR	10009	Intro to Advertising-Applications	3.00
ADVR	10010	Intro to Advertising-Concepts	2.00
COMM	CM190	Intro - Mass Communication	2.00
COMM	LL041	Communications (Langs)	3.00
MRKT	CB158	Marketing 1	3.00
Semester 2
ADVR	10011	Advertising Applications	1.00
ADVR	10036	Ad Campaign Development	2.00
COMM	LL122	Researching & Reporting-Lgs	3.00
CRED	AD900	Career Development Series	1.00
GRAP	AD136	Print Production	1.00
INFO	10052	Introduction to Macs	2.00
MCOM	10058	Effective Speech (Advertising)	2.00
MCOM	10125	Radio Copywriting	2.00
MCOM	AD135	Broadcast Media	4.00
Semester 3
COMM	10034	Active Citizenship	2.00
MRKT	10008	Marketing for Advertising	3.00
MRKT	AD250	Intro To Sales Promotion	1.50
Options: Select 4
ADVR	10004	Business-Print Production	2.00
ADVR	10012	Art Direction Process	2.00
ADVR	10013	Copywriting Process	2.00
ADVR	10014	Layout Design & Typography 1	3.00
ADVR	AD338	Account Management	2.00
ADVR	AD350	Intro To Public Relations	1.50
MCOM	AD235	Print Planning & Buying	4.00
MECH	AD234	Strategic Media Planning	4.00
PHTO	AD513	Introduction To Photography	2.00
Semester 4
LAWS	10000	Advertising Law & Ethics	3.00
Options: Select 5
ADVR	10015	Ad Campaign (Creative)	2.00
ADVR	10016	Ad Campaign (Business)	2.00
ADVR	10017	Intro to DRTV & Interactive	3.00
ADVR	10021	Creative Brainstorming	2.00
ADVR	10024	Layout Design & Typography 2	2.00
INFO	AD206	Web Development	2.00
MCOM	AD205	Interactive Creative	2.00
MCOM	AD237	Account Management 2	3.00
MCOM	AD238	Broadcast Planning & Buying	5.00
MRKT	10006	Intro Direct Marketing (Creative)	2.00
MRKT	10007	Intro Direct Marketing (Business)	2.00
OPEL	XXXXX	General Education Elective	2.00
Semester 5
ADVR	10020	Advertising Realities & Career Planning	2.00
MRKT	10017	IMC (Integrated Marketing Campaign)	2.00
Options - Select 1:
ADVR	10023	MCA 1	3.00
MRKT	AD345	Planning Promotions & Events	3.00
MRKT	AD355	Advanced Public Relations	3.00
Options - Select 4:
ADVR	10018	DM Campaign & Strategy-Creative	2.00
ADVR	10019	Adv. Broadcast Buying & Selling	3.00
ADVR	10022	Corporate Branding ID	1.00
ADVR	10025	IMC for Creative 1	2.00
ADVR	10026	DM Campaign & Strategy-Business	2.00
CRED	10040	Portfolio Development & Review	4.00
MCOM	AD228	B2B Creative Advertising	2.00
MCOM	AD348	Account Management 3	3.00
MRKT	AD374	Strategic Planning for IMC	2.00
Semester 6
WORK	AD999	Field Placement (Advertising)	35.00
Options - Select 1:
ADVR	10030	Competitive Analysis	3.00
ADVR	10033	MCA 2	3.00
BUSN	10018	New Business Planning	3.00
Options - Select 3:
ADVR	10027	B2B Advertising	3.00
ADVR	10028	Collateral Creative	2.00
ADVR	10029	Studio Production Boot Camp	3.00
ADVR	10040	Adv. Broadcast Buying & Selling 2	3.00
ADVR	10045	Interactive Production	3.00
CRED	10027	Portfolio Presentation	3.00
MCOM	AD349	Account Management 4	3.00
MCOM	AD372	Media Innovations	1.50
MRKT	AD370	Retail - Creative	2.00

Highlights

• Get a solid foundation in integrated marketing communications including advertising, sales promotion, direct marketing and public relations
• Discover how to present materials in a professional manner Participate in a real student-run advertising agency with real clients in third year as an option
• The only three-year Advertising program where students may specialize in Creative or Business focused studies after their first year 
• Meet industry professionals in-class and experience a program well recognized by industry professionals locally and nationally, who accommodate field placement, summer jobs and graduate placement
• Students have achieved distinction in national advertising campaign contests in competition with universities and colleges
• Degree transfer opportunities available

Top of Page

Career Opportunities

Industries of Employment:

• Advertising Agencies
• Client Side Marketing Departments
• Publishing Industries
• Print or Broadcast Media

Occupational Categories:

• Advertising / Media Specialists
• Account Managers
• Art Directors
• Copywriters
• Production and Studio Specialists
• Public Relations/ Direct Marketing/ Web Specialists

Academic Specializations

• In second year, students apply to specialize in either the business or creative side of advertising for the duration of their studies. A maximum of 30 students will be accepted into the creative stream and selection criteria may be used to determine a student's final placement
• Third year runs for a full Fall semester of fourteen weeks, followed by a Winter semester of seven weeks. After successful completion of all required courses, students complete a mandatory seven week field placement
• Students may be required to lease a laptop
• The program curriculum is reviewed annually to ensure it continues to meet the needs of employers and graduates

Admission Requirements

• OSSD or equivalent (GEGED, College and Career Preparation) including:
  • Grade 12 English, general, advanced, C or U or equivalent (70% guideline)
• Excellent reading and writing skills are required for success in this program
• Mature applicants are considered individually

Shining Stars

Last Spring, teams of (then) second year advertising students competed in Advertising Educators Association of Canada (AEAC) competitions in business and creative case studies.

For the IMC business results:

1st Place: St. Clair
2nd Place: Sheridan
3rd Place: Mohawk

The Mohawk team was Mark Hyndman, Matt Robinson, Trevor Thwaites, Becky Carter and two graduate students of the PR program, Amanda Searles and Elisabeth Kolenko

For the creative results:

1st Place: Mohawk - GOLD
2nd Place: Humber - SILVER
3rd Place: St Clair – BRONZE

Congratulations to Ashley Dinga and Katey-Sue Masales for their excellent work for Umbra.

(The same team is also shortlisted for the Student Award in the ADCC-Art Directos and Design Club of Canada Awards.)

Top of Page